AI decision support for thoroughbred sales

The smarter way to buy bloodstock

Bloodstock AI analyses the full sale catalogue and turns it into clear, explainable insights — pedigree, conformation, movement, value and risk — so you can find the right horses faster and buy with confidence.

Built for buyers, bloodstock agents, syndicates and vendors. Designed for the sales grounds.

Concept visualisation of Bloodstock AI analysing a yearling as it walks at the sales, with pedigree and conformation scores displayed
Concept visualisation
Why Bloodstock AI

Confident decisions, backed by reasons

Every score comes with a plain-English explanation and a confidence level. No black boxes — you always see why.

🧠

Explainable AI scores

Pedigree, conformation and overall scores for every lot — each with the top reasons behind it, so you can trust what you're seeing.

📖

Full catalogue analysed

Every lot in the sale, analysed and searchable. Filter by distance profile, budget and buy rating to surface the horses that fit your program.

🐎

Pedigree intelligence

Sire, dam and family analysis viewed through the lens of racing and commercial success — matched to the racing profile you're buying for.

📹

Conformation & movement

Insights from conformation photos and walking videos, with visual overlays that show you exactly what the AI is looking at.

💰

Value guidance

Expected value bands for budget planning, with clear uncertainty ranges — flagging lots that look under or over the market.

🩺

Risk indicators

Movement-based risk flags highlight lots that may warrant closer veterinary inspection — early, clearly, and always explained.

How it works

From catalogue to confident shortlist

A structured buying workflow that matches how you actually work a sale.

1

Browse the sale

Open the catalogue for the sale and book you're buying at. Search and filter instantly, even with patchy connectivity.

2

Read the AI report

Every lot gets scores, a distance profile, a value band and risk flags — each explained in plain English.

3

Shortlist & inspect

Build your Black Book, add inspection notes and photos, and compare your top picks side by side.

4

Buy with confidence

Walk into the ring knowing which lots fit your program, your budget and your risk appetite.

Who it's for

Built for everyone at the sales

From first-time owners to professional agents managing multiple clients.

Buyers & owners

Cut through a thousand-lot catalogue in minutes. Understand every horse at a glance and focus your time on the lots that genuinely fit your budget and goals.

Bloodstock agents

Manage shortlists for multiple clients, capture inspection notes on the move, and back your recommendations with clear, explainable analysis.

Syndicates & teams

Share shortlists and notes with your team, collaborate on inspections, and make group decisions with everyone looking at the same picture.

Vendors & consignors

Present your draft with rich media and data, and understand how the market is likely to see your horses before sale day.

The app

Coming soon to your phone

The Bloodstock AI app is built mobile-first for the sales grounds — fast browsing, one-handed note taking, and offline support for patchy barn coverage.

Coming soon on the App Store Coming soon on Google Play
In development — join the beta to get it first
Early access

Join the private beta

Tell us how you buy and we'll invite you into the early access group before public launch.

We'll only use your details to contact you about Bloodstock AI. See our privacy policy.

Ready to see your next sale differently?

Be among the first to walk the barns with Bloodstock AI in your pocket.

Join the beta